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The Alliance for Fibre-Based Packaging provides an expert voice for the industry on key topics relating to fibre-based packaging.
We focus on the benefits of fibre-based and paper-based composite packaging which perform critical packaging functions to protect food and other consumer goods, provide consumer safety and hygiene, and enable convenience and efficiency to meet today's lifestyle needs.
The Alliance represents members from across the fibre-based packaging value chain from raw materials to retailers, including:
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Ensuring that pEPR fees for fibre-based packaging are set at an appropriate level This reflects recyclability and avoids encouraging producers to switch to more carbon-intensive and less circular materials. The Alliance's concern is that the current design of pEPR may push producers towards plastic because lower base fees are assessed by weight rather than wider environmental impact.
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Working with DEFRA on pEPR fee modulation, ensuring it creates a clear incentive for packaging producers to innovate The industry is investing millions in reducing non-fibre content in fibre-based packaging. That R&D effort should be rewarded and reinforced, not undercut by policy design.
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Advocating for the formal inclusion of fibre-based composite cups in the paper and card recycling stream Formal inclusion would divert significant volumes from landfill or incineration and strengthen the business case for the sorting and processing infrastructure needed at scale.
The Alliance gives members a coordinated voice on regulation, recyclability, infrastructure and innovation so the sector can influence policy with stronger shared evidence.
It is an industry alliance focused on the role fibre-based and paper-based composite packaging plays in protecting products, supporting hygiene and delivering practical convenience for consumers.
Current priorities include pEPR design, fee modulation, recyclability treatment for fibre-based composite cups and ensuring policy rewards circular innovation instead of shifting demand toward higher-carbon alternatives.
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Discussing the role of fibre-based packaging in a circular economy.
On 10 June the Alliance for Fibre-Based Packaging met Minister Mary Creagh MP, Parliamentary Under-Secretary of State for Nature and Circular Economy at the Department for Environment, Food and Rural Affairs, to discuss the role of fibre-based packaging in supporting the UK's circular economy ambitions.
The discussion covered Extended Producer Responsibility, recyclability assessment, recycling infrastructure, innovation and the sector's contribution to the UK's environmental targets.
The Alliance welcomes the opportunity to continue engaging constructively with Government as packaging policy develops.
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Ensuring regulation supports innovation, recycling and consumer value.
EPR policies can support a circular economy, but in their current form they risk constraining innovation, entrenching less sustainable material choices and increasing costs for consumers. The Alliance welcomes signs of a review and looks forward to engaging constructively as policy develops.
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Building understanding of the opportunities and challenges facing the sector.
The Alliance continues meeting MPs and policy stakeholders to raise understanding of the UK's fibre-based packaging sector and to keep political engagement at the centre of industry advocacy.
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Conservative MP for Mid-Bedfordshire, site visit to Sabert.
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Labour MP for Rotherham, site visit to Graphic Packaging International.
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Reform MP for Fareham and Waterlooville, site visit to Southern Cross Packaging.
